Indian Fashion News and Updates

Saturday, December 26, 2009

Salwar Kameez and Churidar Kurta

Popularly known as the Indian suit or Pakistani Suit, a set of Salwar Kameez normally constitutes of a tunic called Kameez, a baggy trousers called Salwar and normally a matching stole called Dupatta.

Kameez varies in length from thigh line to knee line. Embezzled with delicate patterns and stone works, a Kameez is the main piece of the set. A Salwar is usually gathered at the hip either with a drawstring or elastic. Dupatta is often weaved in sheer fabrics and add brilliance to the Salwar Kameez.

Churidar Kurta or Churidar Pyjamas, on the other hand, are tightly fitting trousers and are often referred to as Moghul Breeches. While stitching these are cut wide at the top and they narrow down as they reach ankle. This style is preferred more because it emphasis the contours of the leg. Churidar are usually cut longer than the length of the leg and finished with buttoned cuff tightly fitted at the ankle. The excess length then falls loosely over the leg in ripples or folds and often resemble the bangles, hence the name "Churi-dar"

While Salwar is a pajama like trouser drawn at the hipline either by drawstring or elastic, Churidar is tighter, fitting at the hips, thighs and ankles and look more like leggings. The latter one is longer than the legs and their extremes are crinkled and crumpled to fit.

Both Salwar Kameez and Churidar Kurtas are made from variety of fabrics including cotton, silk, satin, and crepe, georgette, brocade, tanchoi and heavy satins even with real gold and silver embroidery, studded with precious stones. Elaborate patterns are done with Phulkari, Chikankari, Meenakari embroidery works or Kundan, Resham, Zari and Zardosi patterns. Other patterns include Bandhej, beaded sequins, mirror work, Leharia and block cum handprints.

Cbazaar.com is one of the most popular online shopping website for Indian Clothing that includes Sarees, Salwar Kameez, Anarkali suits, Bollywood Fashion, Costume and Fashion Jewelry. South Asians such as Indians, Pakistanis, Bangladeshis, Sri Lankans living in USA, UK, Australia, Canada, France, Germany, Europe, South Africa and other parts of the world love to buy their designer clothing online at Cbazaar.com because of the wide range of designer sarees, traditional sarees, bridal sarees, Punjabi Salwar suits, Kurti, Handbags and other fashion accessories.

Article Source: http://EzineArticles.com/?expert=Katrina_Cathy

Thursday, December 24, 2009

Pakistani and Indian Salwar Kameez

The Salwar Kameez is a womens garment unique to the South Asian region of the world; it is also sometimes referred to by some as Shalwar Kameez.

The Salwar is the trouser component of the garment. It can be tailored loose or tight fit and made from a vast array of fabrics including silk or cotton. The Salwar is always tied at the womens waist by means of drawstring.

The Kameez is the shirt component of the outfit. The Kameez can be tailored short or long dependant upon the individuals preferance. The modern day Kameez tends to be a lot less modest than the traditional designs which were introduced to South Asia by the Muslim invaders of the time.

To complete the outfit women wear a dupatta around the neck this is essentially a long scarf. The dupatta is usually heavily embroidered and matches in colour.The dupatta in South Asian culture is a essential component of the outfit as it allows the individual to cover their head in the presence of elders and when entering places of worship. This practice of covering heads by women is commonplace throughout South Asia.

The Salwar Kameez is favoured all across South Asia by women due to its adaptability. By varying the garments embroidery, fabric colour and quality of fabric the Salwar Kameez is an outfit for all occasions whether formal or casual. As it is tailored from many fabrics the Salwar Kameez can be worn in varying climates.

In western countries the Salwar Kameez is becoming a common sighting on the streets as established immigrant communities are bringing this style of clothing into the mainstream with a fusion of western and eastern design styles and fabrics.

To view examples of the modern day salwar kameez as a fusion of western and eastern design style visit the following website a supporter and retailer of cutting edge Indian design. http://www.indianbride.co.uk/fashion_accessories.asp?cat1=2

Article Source: http://EzineArticles.com/?expert=Louis_Smith

Tuesday, December 22, 2009

Salwar Kameez - One Outfit That Suits Every Woman

Inspite of western clothes flooding the apparel industry, the Salwar Kameez has not lost its popularity both in India and abroad. The humble outfit which began its journey as a covering for peasant womenfolk of Punjab is today found in the wardrobe of every fashion conscious lady. And the reasons are many. Here are some of them:

Looks good on women of all sizes: Salwar Kameez looks great on all body types and sizes. No matter if you are a plus or super size woman, a petite size woman or an average size woman these suits will make you look and feel your best. Always make it a point to choose your individual size. The big advantage is that is cuts volume accentuating slender calves and ankle. Broad pipings in empire style and flowing short kurtis are ideal for plus size ladies.

Fusion of comfort and grace: Apart from suiting women of all sizes, the Salwar Kameez is also known to add grace to a woman's beauty. And what's more the dress makes you feel comfortable for all types of jobs - whether you are doing household chores, or office work. It does not restrict your movements at all.

Unlimited Styles and Designs: The Salwar Kameez come in many different styles such as Parallel/Trouser style salwar suits with a short Kurta style top, churidar style, pajami and afghani style and traditional style. Apart from these, you can also have salwar kameez that are simple, embroidered, those with floral prints, those with Mirror-work from Rajasthan, Kalamkari work from Andhra Pradesh and Bandhni prints from Gujarat and many more.

Value for money: The Salwar Kameez comes in various price tags. So if you want to get value for money then buy the one that suits your pocket. Interestingly, even formal salwar kameez tend to cost less than western formal clothing.

Unlike many outfits, salwar kameez can really go anywhere. They can go to formal events, semi-formal events, work, college, parties, dinners, or even just out for shopping. Many times, one suit can play more than one role with the simple addition of dressy accessories such as jewelry and shoes.

Smart people buy salwar kameez from online stores as they offer variety in the fastest possible time right at the comforts of your home. With free shipping facilities, and great gift options, buying salwar kameez online is a great decision. So what are you waiting for just log onto an online mart and get the salwar kameez of your choice!

Mens Wear - Infibeam.com is an exciting new online destination and community that focuses on selling latest Mobiles, Books, Cameras, Beauty Products, Gifts, Jewellery, Apparel and Indian Salwar Kameez at guaranteed lowest price.

Article Source: http://EzineArticles.com/?expert=Nilakshi_Handique

Wednesday, October 7, 2009

Indian Salwar Kameez

Indian dressing styles are marked by many variations, both religious and regional and one is likely to witness a plethora of colors, textures and styles in garments worn by the Indians. Apart from this, the rich tradition of Indian embroidery has long been made use of by fashion designers from other countries.

To a foreigner, the powerful attraction is the colorful attire of the people in India. With globalization, dresses are also getting westernized. Though the majority of the Indian women wear traditional costumes, the men seem to be more comfortable in western clothing.

Salwar kameez is made of a long tunic called a khameez and pyjama-like trousers drawn tightly in at the waist called salwar. Salwar kameez originated in northern India, but soon spread across the country.

Today the salwar kameez stands as the second most popular women’s dress in most parts of India. The popularity and comfort of the salwar kameez has reached such stupendous heights that most of the new breed designers have started channelizing a major portion of their creative abilities to give this ensemble a new look. Varying from the ethnic touch to the cocktail look, the salwar kameez has come to suit all occasions and what could be better and more creative than adaptation of embroideries of various countries on salwar kameez.

Salwar kameez has many different names. Call it Kurta churidar or Punjabi suit

A churidar is similar to the salwar but is tighter fitting at the hips, thighs and ankles more like leggings. Over this, one might wear a collarless or mandarin-collar dress called a kurta.



India has been known to have wonderful dresses and costumes specially Salwar Kameez. Though the majority of Indian women wear traditional costumes, the men in India can be found in more conventional western clothing. Tailored clothing is very common in India, as women's blouses have to be made-to-fit. Clothing for both men and women has evolved and is keeping designers busy. The shalwar khameez can be richly decorated or simple for everyday use. Other styles are closely fitted and almost like leggings. The tunic can also vary: long and flared or short and straight. Women today often wear some version of the salwar kameez when relaxing at home, since the costume is very comfortable and practical for daily use.

When women wear the salwar kameez, they usually wear a long scarf or shawl called a dupatta around the head or neck. For Muslim women, the dupatta is a less stringent alternative to the chador or burqa. For Hindu women (especially those from northern India, where the salwar kameez is most popular), the dupatta is useful when the head must be covered, as in a temple or the presence of elders. For other women, the dupatta is simply a stylish accessory that can be worn over one shoulder or draped around the chest and over both shoulders.

Salwar Kameez helps keep cool on those hot sweltering days, as it doesn't cling to the body.

In the 1960s, the most sensational fashion discovery of all times hit the West - the mini. The skirt went an inch above the knee and then higher and higher till there was nothing left to the imagination. The Indian woman was not as daring, but the kameez did sneak up quite a few inches above the knee.

The salwar kameez adapted to fashion changes in the West in terms of cut, length and hemlines. It was a long journey for this peasant attire from the fields of Punjab to the fashion capital of India, Mumbai.

The kurta by now had reached just below the hips. Other innovations that followed the churidar kurta were the lungi kurta and ghagra choli. Sometimes the kurta was worn with bell-bottoms or denim pants. All these innovations that revolved around the kurta made it the most versatile garment of the 1960s and 1970s. By the end of the 1970s the salwar kameez and churidar kurta learnt to co-exist with variations.

Types of salwar kameez

Indo-western salwar kameez

Casual wear salwar kameez

Party wear salwar kameez

Printed salwar kameez

Kurta churidar

Short kurta pant

Indo-western salwar kameez:

The fusion of styles in Indian clothing and western clothing resulted in Indo western salwar kameez. These lady’s salwar kameez suits are specially designed to give western look with Indian tradition. An Indo western salwar kameez suit may have a sleeveless top and a salwar. Indo western salwar kameez suits also come in spaghetti straps instead of sleeves.

Designers have pioneered the concept of blending ethnic ethos and international trends to give a modern and trendy look to contemporary Indian women

The cliché that dressing is done to please others has become passé. Today's generation wears clothes to please themselves. Even designers belonging to the younger breed carry the same chip on their shoulder. "Designer inspiration varies with attitude and the 'in thing.' Detailing is important. Today's generation wants to show off their body without appearing obscene," says NIFT graduate Gunjan Karmakar.

Miss Universe 2000 Lara Dutta won the award for the most outstanding evening gown designed by Ritu Kumar. Author of a well-received book Costumes and Textiles of Royal India, she is considered a pioneer in Indian fashion. Her Indo-Western fusion wear has trappings of block prints, embroidery and craft inputs.

Casual wear salwar kameez:

The casual salwar kameez are wonderfully comfortable, ideal for the long hot Indian summer. Available in designs ranging from ethnic chic to traditional, to modern prints, in a wide range of fabrics. Many kurtas are free size, and with their flowing lines, are wonderfully flattering for the fuller figure. Women of all sizes can wear these outfits with confidence, knowing they will turn heads everywhere they go.

Cotton is the best salwar kameez as casual wear. They are cool, flowing and elegant. Fancy shalwar kameez are suitable for any occasion, casual or formal.

Traditional salwar kameez are the ideal dress for going to temples, birthday parties, and eveningwear, while working at home or office.

Party wear salwar kameez:

Party wear salwar kameez are made up of a silk, satin, crepe and georgette fabrics, can be worn on festivals or other celebrations. Feminine and graceful, the Indian Party wear salwar kameez is decorated with embroidery and mirror work. The dupatta is also in festive colors and has gorgeous embroidery.

Indian Party wear salwar kameez suits come in many different styles. People prefer Party wear salwar kameez in silk, satin, crepe and georgette fabric embroidered with as many as eighty panels with ornate embroidery and mirror work. Many could afford more intricate brocade, tanchoi and heavy satins even with real gold and silver embroidery, studded with precious stones.

Embroidery beautifies salwar kameez. Embroidery, like every other art form, needs to be understood to be fully appreciated and enjoyed. Insight of the principles not only creates the urge to "paint" with needle and thread but also gives one the knowledge that enables a more keen perception of the old masterpieces as well as modern day pieces. There are no fix shapes and sizes of embroidery. It may vary from inches to feet.

Printed salwar kameez:

Indian salwar kameez suit is one of the most successful evergreen attire of Indian sub-continent. Indian salwar kameez suits are available in many types. One of the famous types is Printed salwar kameez. Different type of printing is done on fabrics like cotton, crepe and chiffon. These fabrics are very comfortable for daily use.

Printed salwar kameez looks very pretty. It is not necessary that both salwar and kameez have to be printed. Most time it is the kameez, which is printed, and the salwar is in contrast color.

Generally printed salwar kameez are available in sets. The sets consist of kameez, salwar and dupatta.

Kurta churidar:

A churidar is similar to the salwar but is tighter fitting at the hips, thighs and ankles more like leggings. Over this, one might wear a collarless or mandarin collar dress called a kurta. The churidar is longer than the legs. Their extremes are crinkled and crumpled to fit. Creases thus developed resemble 'churis' or bangles, hence the name churidar kurta. Kurta churidar is very popular in the north especially Punjab hence is it also know as Punjabi suit.

Short kurta pant:

The next innovation to salwar kameez after churidar was the short kurta pant. With westernization the salwar kameez adapted to fashion changes in the West in terms of cut, length and hemlines. The kurta did sneak up quite a few inches above the knee. And instead of the salwar, pants were worn, making it ideal for office and formal wear.

The short kurtas came in different styles, some embroidered some plain. The pants came in parallel, capris and bell-bottom styles.

Short kurtas are also called as kurtis.

The salwar kameez seems to offer limitless design possibilities.

Wednesday, July 8, 2009

Clothes and ‘modernity’

By Iftekhar Sayeed
Online Journal Contributing Writer

Jul 9, 2009, 00:10

In a high school history book published in the United States and circulated to an extent in Bangladesh is a picture of the Japanese and Chinese negotiating terms of surrender after the first Sino-Japanese War. Part of the caption reads: “Notice the difference in clothing between the two parties: the Japanese are wearing suits while the Chinese are still wearing their traditional clothes.”

As a young lad, I was all for ‘modernity’ of the Japanese sort, the kind of modernity that degrades a human being. The spirit of ‘modernity’ has been caught powerfully in film by Bernardo Bertolucci. In ‘The Last Emperor,” we hear the emperor’s cousin, a young woman trained by the Japanese as a fighter pilot, say to the Empress: “I wish I could bomb Shanghai.” The Empress flounces out of the room: an apt repartee.

Now, a tad wiser, I am bemused by the word. What could it possibly mean? Today, the Japanese still wear the kimono, according to the Britannica, and sociologists point out the absence of civil society and a culture of obedience in the second-richest country in the world: all this makes Japan unmodern (it can’t be premodern with such superior technology, one presumes). Even the United States qualifies for nonmodernity because of the lingering belief in (God!) God. Modernity was supposed to have done with all that nonsense. What about Europe, then? Is it the sole lighthouse of modernity in a darkness of the nonmodern? Afraid not. Europe is run by unelected bureaucrats, so fails to qualify as a modern society. The word, then, has no meaning: like the unicorn or the Minotaur, we know whereof we speak, but not of what we speak.

Trousers, then, do not make for modernity. The Japanese referred to at the outset were trouser-wearing savages, as subsequent events were soon to tell. Even today, the memory of what the Japanese did to a ‘backward,’ ‘premodern’ people is seared into the victims’ collective memory. If modernity means anything today, surely it must be the loss of conscience.

I was talking to a ‘modern’ Turkish girl who felt it necessary to justify her trousers and shirt on the grounds that she was not a farm girl. Farm girls in Turkey, it seems, wear the shalwar (a loose, trouser-like garment) [1]. Curious argument, that. My mother, my wife and the farm girl in Bangladesh all wear the same garment: the saree. Yet the first two of them have never had to bend down over a single stalk of paddy with the mud between their toes. Apparently, one doesn’t have to leave village gear behind when embarking upon urban life. At my wits’ end, I asked my youngest sister-in-law, a highly qualified eye specialist, if wearing the shalwar or the saree did not make the doctors at her hospital inefficient. She was puzzled by my question and said, “We all either wear shalwar-kameez or the saree, and they have never made us inefficient!” I felt suitably stupid after that remonstrance.

“Because we share some necessities with European women. For example, I prefer to wear jeans and T-shirt, too. Because I need easily to use my legs and arms.” These were the words of my ‘modern’ Turkish interlocutor.

I see: unless you wear jeans and T-shirts, you cannot easily use your legs and arms (karate and judo teachers take note); therefore, only European women easily use their legs and arms, and those who wear jeans and T-shirt; women in Bangladesh do not easily use their legs and arms. Over 2 million female workers toil in our garments factories and they wear shalwar: so they can’t use their legs and arms, even though they are competing with garments workers from all over the world, including Europe and America. I wonder if this somehow fits into the theory of comparative advantage.

Indeed, if one forced the millions of trishaw-pullers in Bangladesh to wear pants instead of lungis, they would be positively inefficient. If the pants didn’t burst at the first push of the pedal when overcoming the inertia of rest, then it certainly would tear when controlling the inertia of motion. And one must remember that Bangladesh is poor, not because our farmers wear lungis (a sort of waist-high garment that’s held together by a knot at the belly), but because we lack good governance: 16 years of ‘modern’ democracy has had no effect on poverty. And one must remember that the green revolution was made possible not by a change in the farmer’s get-up, but by a breakthrough in rice variety.

But there’s more to the story than efficiency. When a Bangladeshi friend of ours resident in Canada was here to spend a vacation, she never wore trousers, but always the shalwar-kameez. Her sisters-in-law, who preen themselves on being ‘modern’ girls, had a good laugh over her bucolic simplicity at which the poor girl took considerable offence. Now, inefficiency does not provoke laughter: inappropriateness does. A ‘modern’ girl living in Canada has no business wearing local dresses. Even ‘modern’ girls here don’t wear them. Not because they are inefficient, but because they are not Western.

The variety of women’s clothing in Bangladesh renders this country a sort of sartorial museum. Take the lovely women in the southeastern hills. There are many tribes there, and some of them still practice slash-and-burn cultivation, which, I am told by Chakma men and women, is undertaken mostly by women. The Chakma, Marma and other women wear the thabin and angi, and the thami and blouse [2]. They tramp mile after mile of hill and jungle in these clothing. Would I want that they give up their traditional clothes and adopt the saree and shalwar-kameez, the dresses of the dominant majority? Would I want to impoverish myself by the loss of diversity that would entail? Emphatically, no.

The Westernization of clothes marks the progress to ‘modernity.’ The peer pressure among young people to don unisex clothing must be enormous. A paradigmatic shift is beginning to take place, albeit only in the realm of clothing and among the affluent. Mind you, the shalwar-kameez is just as unisex as the jeans-and-t-shirt: in Pakistan, men and women both wear the garb [3].

And the variety of the shalwar makes one giddy: today, the hottest shalwar in fashion is the ‘dhoti cut’: this is a shalwar with the leg bifurcated at the back a little to give the effect of an Indian ‘dhoti’ Equally popular is the ‘chooridar’: a shalwar with very tight legs that cling, and the garment gathers in folds at the ankles. The effect is one of subdued eroticism.

As for the saree, it can be worn in many ways. Modest women wrap it around themselves fairly closely. The more adventurous like to show a bit of flesh, and wear ‘micro-blouses’ that reward the male gazer with a generous view of their backs. Still more ‘daring’ women wear the saree below their navel, and, on a higher scale, wear sleeveless blouses and fold the garment only once about the chest with some diaphanous material that leaves little to the imagination. Indeed, the saree is an elegant outfit, and the wearer reminds one of the Greek maidens in their flowing, rippling attire.

“My usual uniform for a hot summer evening — jeans, sandals and a comfortable cotton tunic — is putting people out of business,” observes TIME journalist, Jessica Puddusery, from New Delhi, with, she admits, a little guilt. In the last two decades, the popularity of the saree has declined in India’s capital, and thousands of weavers are losing their livelihood. Imagine having to lose your livelihood because some body-covering makes a woman feel ‘modern.’ [4] “Youngsters feel like it’s more ‘oldy’ stuff,” notes an obviously young girl. “I think it’s just gradually dying out with time.”

Now the final question remains: when do we date the beginning of modernity? For it cannot be claimed that Europe was always ‘modern.’ In fact, ‘modernity’ is deliberately contrasted with what came before in Western Europe: the Dark Ages. Interestingly, the source of this ‘modernity’ was China, with its gunpowder, printing press, compass, and, above all, the horse collar. But then, as we have seen, China became unmodern!

When should we set a date for ‘modernity’? I propose the year 1492, when Columbus ‘discovered’ America and brought back some human samples as slaves to Spain, while humanely dumping the sick ones in the Atlantic as shark fodder. This, then, was the beginning of ‘modernity.’ This scandal has gone on for over five centuries, and yet the outrage is glorified by the word.

There is a feeble torch on the horizon: the rejection of ‘modernity’ by some enlightened writers. These people have exposed the enslaving ‘efficiency’ of the modern factory, the one that requires women and men to wear pants. Philosophers of science have been to the fore: they have shown that science, far from being an epitome of rationality, is the very reverse. [5]

Unfortunately, the denizens of the unmodern world are being mentally re-enslaved by those of the ‘modern.’ Now, that is surely anti-modern: but then the word has never been used with coherence.

Source: http://onlinejournal.com/artman/publish/article_4885.shtml

Tuesday, July 7, 2009

Indian Designers on Project Runway

Indian designers edge into the tent.
By:
Lavina Melwani





http://www.littleindia.com/news/136/ARTICLE/1387/2007-04-12.html
Indian fashion designers are finally edging into the famed white tents of Bryant Park in New York. While Indian influences have long permeated American fashion and many clothes American consumers wear are made in India or by Indian American garment companies here, we are now actually beginning to see designers from India becoming visible in international markets.

The hedonistic hordes that lined the white tents at the Olympus Fashion Week in Bryant Park in New York in September were focused on the up or down of a hemline, the new silhouettes or the return of the jacket. Buyers, fashion editors, celebrities, socialites and photographers had all gathered to view the latest diktats of the fashion czars. As cameras flashed and the crowds pushed, careers were made and unmade.

Now it seems that this bastion of American fashion has opened up to designers from India. Along with major American and Parisian names, there were Ashish Soni and Sabyasachi Mukherjee, hotshot designers from India.

Last year, Soni became the first Indian designer invited to participate at the Fashion Week, the most prestigious fashion show in the country and one of New York's marquee events. Soni's collection this year was inspired, according to his press notes, "by the vitality of Vienna of the early 1920's when artists evolved the dynamic new language of Modernism. It expresses the simplicity combined with the rigorous composition and autonomy of the forms and colors of these artists."

Soni's line was young and vibrant - all cottons and voiles - fun and breezy and just right for spring. The background musical score as the sullen models walked the ramp was of splashing waves and the cooing of birds. Interestingly, churidars, the traditional tight pants of ethnic wear from the Mughal days and part of contemporary India, had been brought full swing into the American fashion lexicon - worn under shorts, under tunics and short skirts. Indeed, there was nothing particularly Indian about the clothes except for a touch of embroidery here and there.

Asked about the process of getting from Mumbai to the white tents, Soni explained that it was about invitations - and hard cash. Last year Indian tourism's Incredible India campaign partnered with him and this season he and two partners who showcased their jewelry and accessories with him to split the costs. In 2005, Soni had been selected with nine other international designers as an emerging designer by UPS, which had defrayed the costs of the event.

Showing up under these famous tents can be expensive, in excess of $100,000 just to participate. "And it's not just money, even if you have money that's not enough to get a foot in. You have to be selected," he says. "There are too many people waiting with checks in line to get those spots; that you get it is a bigger deal than anything else."

Soni says he's had strong media response, the collection is selling and he is represented here by Showroom Seven, which is well known to buyers and represents several designers. Was his collection in New York the same as the one he markets in India? He says, "It was not what I showed hundred percent in India. I've showed bits and pieces of it in India, but it was completely geared up to the international market."

So has it become a global market and does he find himself hopping between international cities? "Absolutely. From here we go straight to London for the Fashion Week. Initially it used to be just one or two of us, but now there's almost five designers who are going to be showing in London." Manish Arora has been in London for three seasons, as has Soni. Anamika Khanna is showing for the second time and Sabyasachi Mukherjee for the first time.

Is the London market different from the U.S. market and is it more receptive? Says Soni, "Totally. They are a little bit more receptive, the price points are lower and volumes are of course lower, but in that sense easier to crack." He points out that mostly mainstream fashion aficianados attend Fashion Week, and he is also selling at stores like Selfridges.

Does he think Indian designers will have more of an impact during future Fashion Weeks in New York? "Well, it's been just me and now Sabya. Hopefully if there are couple more of us, we could take a tent, but it will take us longer here than it has in Europe, because the markets here are much tougher."

Indian fashion is usually about color, style, glitter, the whole nine yards, almost like an Indian wedding. Does he think the designers have to reinterpret their designs for different markets? He says, "Absolutely, it works very differently." Indeed, you can't give them the whole of India at one go.

A lot of designers do that, but Soni says, "I'm trying harder and harder every season to position it in a way that we are a global brand and we sell the same things across the world. That is the strategy going forward." As he points out, the market is changing even in India with younger people dressing similar to their counterparts in the West: "That's the reason why we are not saying we are customizing things for India, because Indians are as modern as anyone else, if not more."

In his collection the churidar seems to have made a big comeback and seems to have merged into the western fashion vocabulary. In fact, he says that last season the churidar did very well and his company sold over a thousand pieces of churidars in Europe and Japan. Gone are the drawstrings and Soni's churidars are completely contemporized.

A designer who made his debut in the UPS tent as an emerging designer this year is Sabyasachi Mukherjee, who is well known in India. This Calcutta designer won the 2007 Indian National Award in Costume Design (the equivalent of an Indian Oscar) for his work in the movie Black. You can always expect the unexpected from Sabyasachi - his first collection was inspired by the sex workers of Sonagachi, the red light district of Calcutta.

Sabyasachi's edgy clothes use traditional Indian techniques, such as tea stained fabrics with a very contemporary touch He started out with the Lakme Fashion Week.

Sabyasachi's Spring/Summer 2007 Collection used a combination of unusual processes to obtain subtle texturing, and laborious means of mud and discharge printing. The collection was certainly different enough to get a lot of attention and was featured twice in the New York Times. Tom Julian, director of trends for McCann-Erickson, was quoted by AP as saying: "This Indian designer has shown us the hand-woven look with rich fabrics and modern embellishments, but more importantly, has taken Western silhouettes - the blouson, the cowl back and the A-line - and is making a strong signature for a young designer."

So, have the buyers been biting? He says it usually takes a while after the show for that to kick in, but surprisingly several buyers from abroad have already placed orders worth about $50,000 in the first few days after the shows. "I think the collection had a very strong international edge and at the same time it had an Indian appeal to it. I think that's what the buyers are looking for in any case. Right now the world is looking for different things so the receptivity for these kinds of things is quite high.

Does it have anything to do with India's changed image in the world? "Yes, that's definitely the case, so I think I'm at the right place at the right time. The entire perception of India in the west has completely changed."

Sabyasachi, who is represented by a company called People's Revolution, intends to sell to stores in the United States, but does not plan to have his own store here. He has shown in Milan, New York and London Fashion Weeks. He laughs, "Once I do the Paris Fashion Week, I've kind of done the Grand Slam."

While the Indian market calls for a different sensibility, does he bring in Indian touches into his collection which show internationally? He says: "Absolutely. I think it's very important to have an Indian soul and I try to incorporate that by using Indian fabrics and prints. But it's if is designed well, it could be made in India, but it could have been made by any designer across the globe."



So he's not bringing any overly Indian touches like churidars into it? "No, no, I have churidars in this collection - but in the sleeves! I have women's fitted shirts with roucered sleeves, like churidars. So there is an Indian update to the clothes, a slight Indian touch to it, but it is subtle. It's not easily perceivable as Indian."

Sabyasachi told the New York Times: "I thought the best way was to start by doing something Indian. It is no longer perceived as exotic. I see the whole global market like a spice rack. If the pepper is missing, you've got to give them pepper."

Source:

Monday, July 6, 2009

Indian film, fashion celebs rejoice as gayness is decriminalised

'Historic!' That is how the film and fashion fraternities have hailed Thursday's Delhi High Court judgement decriminalising gay sex. Hailing India as great, they said the verdict would give more independence to the lesbian, gay, bisexual, transgender (LGBT) community.

Hairstylist Sylvie, who is a homosexual, said 'this is a day to go down in history'. 'This is a day to go down in history that a place like India has come to terms with the issue with a big touch of humanity and definitely recognised citizens' comfort of being open about their sexuality,' Sylive told IANS.

Tarun Mansukhani, whose film 'Dostana' starring John Abraham and Abhishek Bachchan lightheartedly touched upon homosexuality, hailed the court's decision.

''Dostana' as a film only brought the subject into public limelight and had people speak about it and created a certain amount of awareness and acceptance among people - but what the court has done today shows that we do live in a great country,' Mansukhani told IANS over phone from Mumbai.

'Today, they (gays) have an identity, their independence - it's a great country,' he added.

On Thursday, the Delhi High Court struck down section 377 of the Indian Penal Code that called homosexuality and unnatural sex a criminal act. It said equality and inclusiveness were the tenets of the constitution.

Director Onir, who handled the gay issue in his film 'My Brother Nikhil' in a realistic way and received critical appreciation for his endeavour, says the court's verdict sends out a strong message to everyone.

'At the moment, this is a judgement that has been passed by the Delhi High Court. So it doesn't stand for the entire country. The government is still to approve it and implement it, but a very strong message has been sent. It's a very big step and I hope that the legislature implements it,' he said.

'I do feel that films have contributed as far as acceptance is concerned. But in our films, homosexuals have mostly been portrayed as caricatures and the main issue has not been tackled. So I won't want to take away the credit of this judgement from people who have really worked for it for years. They are the real people,' he added.

Another critically acclaimed filmmaker, Madhur Bhandarkar, who touched upon the homosexuality issue in his successful movies 'Page 3' and 'Fashion', says it's high time society opened up and created space for these people.

'It is a historic decision and brings big relief to the gay community. They have been fighting for years for their rights and finally the day has arrived. I believe now society has to shed its inhibitions and accept them because it takes a lot to change the mindset of people which indeed would be a slow process,' said Bhandarkar.

Esha Koppikhar is one of the rare Bollywood actresses to have played a homosexual in 'Girlfriend'. She feels the verdict will help homosexuals come out of the closet and lead a normal life.

She said: 'People have a right to choose their partner as life is beautiful and you want to be with someone you love irrespective of your sexual orientation.

'It's good that now homosexuals would be open about their sexual preferences unlike before when they used to be shy about it. It would have been difficult for them otherwise. After all, who wants to live a life of dual identity?'

Fashion designer Parvesh is also happy for the gay community. 'Indian culture was very elaborate from ancient times and sexuality is a very personal decision. Hence it is good to know that government has finally opened its eyes on section 377.

'It is a great achievement,' he said.

Standup comedian Vir Das said: 'I think in the last five years our courts have really been like rock stars with their verdicts. They have meted out justice intelligently.

'I wouldn't give Hindi films too much credit. I think Hindi films tend to handle everything lightly. So I feel they do not have no bearing on how we view gay rights at all.'

Expressing her happiness over the court's decision, actress and gay activist Celina Jaitley said: 'With great pride and tears I would like to congratulate the entire LGBT community. Homosexuality is now legal in India. Our long battle is won and with pride can the gay walk with their heads held high.'

Manavendra Singh Gohil, an erstwhile Gujarat royal who is gay and an activist at that, said it would be 'a very good idea to call this day as the 'Queer Independence Day of India''.

'I want to congratulate all intellectuals and activists who have been working actively for the gay community. This verdict also sends out a clear message to other countries who still believe that India is a land of bullet carts and snake charmers. We will be governed by reasons of realities alone and now our morality will be guided by these realities,' he said.